Today you’ll be doing some honest self-reflection. Your assignment is to perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of your business.
Write 5 or more bullet-points for each. Be brutally honest. Think really hard.
Strengths:
-x years in the business
- using the finest paterns
- ..
Weaknesses:
- no brand recognition
- …
Opportunities:
- …
- …
Threats:
- copy-cats
- …
BONUS: Perform a mini-SWOT analysis on your top 2 competitors. Include pricing comparisons in their SWOT.
Today you’ll identify and analyze your competition.
Figure out who the top 5 competitors are and right a short briefing on each: Where are they, what exactly do they offer, price points, market niche, and relevant details.
Leave your research in comments
BONUS
Track all 5 longterm. Follow them on Twitter and FB. Set a Google News alert for all of them
STARTUP BOOTCAMP DAY 1
Today you’ll refine and describe the concept of your business.
Due Date: Wednesday October 12th
TASK:
Write up the unique value propostion of your business. Why should people care, why should they give you their money. You’ll need 3 versions of this:
- 8 words
- 2 sentences
-1 paragraph
Do as many rewrites as you need. Think HARD about your core value. Don’t include side items, extras, addons, future plans. Give the meat.
Do not use fancy terminology. Each of the three writing pieces should stand on its own.
Leave your final 3 in the comments below.
Extra Credit: Update your website by removing extra verbage and including your new, finely honed value propostion.
